What does link status mean?

Its useful to know if an Uplifter link Is newly created, live, no longer being used or has never been used.

• Never used links could indicate user error or be deleted to declutter your account.
• Live or ended links can be clicked on to create one-click reports for either just that link or the campaign.

Track > View links status we display for each link:

• New: Created in the last 30 days, but looks unused as we can't find any short link or web analytics data.
• Live: Has received short link and/or web analytics data in the last 30 days.
• Ended: Had received short link and/or web analytics data but hasn't received data in the last 30 days.
• Unused: Created over 30 days ago, but looks unused as we can't find any short link or web analytics data.

Note: The status are updated daily at night after each import of short link and web analytics data.

Why is my link status unused?

If you think your link is working correctly and the status is live or ended, it could be because:

• Additional parameters are being added by an ad platform or agency, meaning we don't match.
• Your Uplifter workspace is not connected to the right web analytics account.