Alexander Holman-Butt

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Activity overview

Latest activity by Alexander Holman-Butt
  • Alexander Holman-Butt created an article,

    How to track email links in Uplifter

    Businesses spend a lot of time and effort marketing to customers via email and it's frequently listed as one of the most important marketing channels. Wouldn't it be nice to measure how much of tha...

  • Alexander Holman-Butt created an article,

    How to connect Uplifter to your analytics

    Uplifter allows you to connect directly with Google Analytics or Adobe Analytics to import your metrics. This allows you to compare every link, campaign and source by end-to-end metric data. How to...

  • Alexander Holman-Butt created an article,

    How to add and remove users

    We recommend adding colleagues and agency users to your account, to let everyone self-serve campaign links and reports, rather than relying on one user who can easily become a bottle neck.   When a...

  • Alexander Holman-Butt created an article,

    How to edit parameters and dropdowns with the new edit pages

    Note: Before 17th Oct 2022 admin users setup and edited parameters, rules and dropdown values in one page in Track>Edit. This page was confusing for users, so separated it into two pages to reflect...

  • Alexander Holman-Butt created an article,

    Can I use anchor tags or # in my landing page URL with query string parameters (utms)?

    Some landing pages may contain a hashtag (#), (also known as anchor tags) at the end of the URL to navigate/auto scroll the user  to particular part of the page.    Example: https://website.com/pag...

  • Alexander Holman-Butt created an article,

    Why, when and how to create QR codes

    QR codes have exploded since the start of the 2020 pandemic, as the touch-free and frictionless features help streamline user journeys. They provide a useful way of connecting on and offline market...

  • Alexander Holman-Butt created an article,

    Why, when, and how to create short links

    The internet can be a scary, complicated and often uninviting place. Research shows users can be put off clicking on long URLs with tracking ID's. Short links allow you to create beautiful, memorab...

  • Alexander Holman-Butt created an article,

    How to create a report comparing marketing performance

    Comparing marketing activity to see what's working (and what isn't) can be difficult, with multiple metrics and data siloed in different platforms. Uplifter allows you to compare all your drive-to-...

  • Alexander Holman-Butt created an article,

    Requesting and adding new dropdown parameters

    If your campaign link builder has dropdown input parameters, you may need to add new ones frequently. Regular users can request new dropdown names and values from admin users, who can then approve ...

  • Alexander Holman-Butt created an article,

    First-time setup - Making the most of Uplifter

    At Uplifter, we want to empower you to use our tool with confidence and ease. Each time you login, you'll be taken to our 'Welcome' screen. From here, you'll see a checklist of knowledge and tasks ...