Alexander Holman-Butt

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Activity overview

Latest activity by Alexander Holman-Butt
  • Alexander Holman-Butt created an article,

    How Uplifter imports and processes Google Analytics data

    When you connect an Uplifter workspace to your Google Analytics (UA/GA4) Profile / View, we import your metrics so you can compare the onsite performance of each link. This article explains how we ...

  • Alexander Holman-Butt created an article,

    How to integrate Uplifter with Oracle Eloqua

    Uplifter can enhance your email marketing efforts using Oracle Eloqua by automatically adding Uplifter's  links parameters to links created within your email templates. The Uplifter Oracle Eloqua i...

  • Alexander Holman-Butt created an article,

    What are Smart Links and up_id?

    Smart Links contain a unique query string parameter at the end of each link: &up_id=(unique) We use up_id to stitch data together more accurately and let users bulk edit existing links more easily...

  • Alexander Holman-Butt created an article,

    How to create one-click reports

    You can create one-click reports trending a single link or parameter value (like a campaign name) from Track>View links table. We optimise the reports date range to start on the first day we see da...

  • Alexander Holman-Butt created an article,

    How to get a short link custom domain that matches your brand

    Using a custom domain that matches your brand for the base of your short link promotes trust which encourages customers to click on your links.   Custom domains always use HTTPS and use an SSL cert...

  • Alexander Holman-Butt created an article,

    How to bulk edit existing links

    Why you would want to bulk edit links You may create lots of links and then realise you made a mistake entering the landing page or parameter. Rather than editing the values one at a time in the Tr...

  • Alexander Holman-Butt created an article,

    How to integrate with Salesforce Pardot

    Uplifter can integrate with your Salesforce Pardot account, so that you can automatically find links and replace them with tracked links in your Salesforce Pardot email templates.   How to integrat...

  • Alexander Holman-Butt created an article,

    Why does my QR code have a border?

      QR codes require a border of a few pixels on some Android phones / cameras, this border is called the 'quite zone'. The quiet zone is the empty margin or space surrounding all four sides of the Q...

  • Alexander Holman-Butt created an article,

    Using Okta for Single Sign On (SSO)

    In this article: Setting up Okta for SSO with Uplifter Logging in with your Okta account Setting up Okta Single Sign-On (SSO) is a convenient and secure way to login to lots of different accounts...

  • Alexander Holman-Butt created an article,

    How to only show certain parameters if specific dropdowns are selected (dynamic parameters)

    Some channels might need additional parameters captured in the campaign link, to capture additional granularity. Rather than always showing these additional parameters as optional, we can just show...