Alexander Holman-Butt

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Activity overview

Latest activity by Alexander Holman-Butt
  • Alexander Holman-Butt created an article,

    How Uplifter Handles Security

    Last updated: 28th July 2021  Summary  This document shows the information/cyber risk governance processes in place that ensure an understanding of their technology environment and the state of inf...

  • Alexander Holman-Butt created an article,

    How to create campaign links from cloning and editing existing links

    You may have existing links which need to be updated with one or two different campaign parameters. Rather than creating links from scratch, you can copy existing links and edit the parameters to m...

  • Alexander Holman-Butt created an article,

    Logging in with Single Sign-On (SSO)

    Single Sign-On (SSO) is a convenient and secure way to login to lots of different accounts using a single set of login details. This can save time and reduce the number of passwords you'll need to ...

  • Alexander Holman-Butt created an article,

    What does landing page validation do?

    When creating campaign links, it can be easy to type an incorrect URL or link to a broken page which blocks website conversions and/or insights. To prevent wasted ad spend and broken journeys, we c...

  • Alexander Holman-Butt created an article,

    How to use the Uplifter API

    You may want to extract or edit campaign link data to act as a translation table or to automate marketing processes. We have built an open API to allow you to access all data in the Track>View tabl...

  • Alexander Holman-Butt created an article,

    How to add a new dropdown name/value

    If your campaign link builder has dropdown input parameters, you will need to add new ones frequently. Regular users can request new dropdown values from admin users, whilst admin users can add the...

  • Alexander Holman-Butt created an article,

    Quick start guide - How to use campaign links?

    Has someone given you a table of campaign links and asked you to use them? This guide will explain what they are, why we use them and how to apply them.   What is a campaign link? It's a URL of a w...

  • Alexander Holman-Butt created an article,

    How to view campaign link metrics

    Viewing individual campaign link metrics in analytics platforms can be difficult and time consuming. Uplifter allows you to view all your campaign link metrics next to each tracking link, allowing ...

  • Alexander Holman-Butt created an article,

    How to filter dropdown options based on previously selected dropdowns

    On the Track>Create page, you may want to filter dropdowns, so only valid parameter combinations can be selected. Example: If the 'Medium' dropdown value 'Paid Search' was selected, you want the 'S...

  • Alexander Holman-Butt created an article,

    How to add a meta parameter

    Each time you create a campaign link, you may want to store notes about that link in Uplifter. This data would be visible to yourself and teammates, but not transferred to the campaign code URL or ...