Alexander Holman-Butt

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Activity overview

Latest activity by Alexander Holman-Butt
  • Alexander Holman-Butt created an article,

    Can I use anchor tags or # in my landing page URL with query string parameters (utms)?

    Some landing pages may contain a hashtag (#), (also known as anchor tags) at the end of the URL to navigate/auto scroll the user  to particular part of the page.    Example: https://website.com/pag...

  • Alexander Holman-Butt created an article,

    Why, when and how to create QR codes

    QR codes have exploded since the start of the 2020 pandemic, as the touch-free and frictionless features help streamline user journeys. They provide a useful way of connecting on and offline market...

  • Alexander Holman-Butt created an article,

    Why, when, and how to create short links

    The internet can be a scary, complicated and often uninviting place. Research shows users can be put off clicking on long URLs with tracking ID's. Short links allow you to create beautiful, memorab...

  • Alexander Holman-Butt created an article,

    How to create a report comparing marketing performance

    Comparing marketing activity to see what's working (and what isn't) can be difficult, with multiple metrics and data siloed in different platforms. Uplifter allows you to compare all your drive-to-...

  • Alexander Holman-Butt created an article,

    Requesting and adding new dropdown parameters

    If your campaign link builder has dropdown input parameters, you may need to add new ones frequently. Regular users can request new dropdown names and values from admin users, who can then approve ...

  • Alexander Holman-Butt created an article,

    First-time setup - Making the most of Uplifter

    At Uplifter, we want to empower you to use our tool with confidence and ease. Each time you login, you'll be taken to our 'Welcome' screen. From here, you'll see a checklist of knowledge and tasks ...

  • Alexander Holman-Butt created an article,

    How to delete or edit existing campaign links (Google Analytics)

    After you create campaign links in Uplifter, they are stored in the Track>View page where you can view, delete and edit them. You may wish to delete campaign links because: You created a link that...

  • Alexander Holman-Butt created an article,

    How Uplifter Handles Security

    Last updated: 28th July 2021  Summary  This document shows the information/cyber risk governance processes in place that ensure an understanding of their technology environment and the state of inf...

  • Alexander Holman-Butt created an article,

    How to create campaign links from cloning and editing existing links

    You may have existing links which need to be updated with one or two different campaign parameters. Rather than creating links from scratch, you can copy existing links and edit the parameters to m...

  • Alexander Holman-Butt created an article,

    Logging in with Single Sign-On (SSO)

    Single Sign-On (SSO) is a convenient and secure way to login to lots of different accounts using a single set of login details. This can save time and reduce the number of passwords you'll need to ...