Why, when and how to create QR codes

QR codes have exploded since the start of the 2020 pandemic, as the touch-free and frictionless features help streamline user journeys.

They provide a useful way of connecting on and offline marketing efforts, giving your audience instant access to more info about your products and services. They help increase user engagement and make call-to-actions more effective.

What are QR codes?

A QR code (quick response code) is a type of matrix barcode invented in 1994 by the Japanese automotive company Denso Wave. A barcode is a machine-readable optical label that can contain information about the item to which it is attached. In marketing, QR codes contain often data that points to a website or application. A customer can scan the QR code using a smart phone camera to open a specific webpage or app.

When used in conjunction with Uplifter Short links and UTMs, you can track how many people scanned each QR code to compare offline marketing activity and track follow up actions online.

When should you use QR code?

They can be used in any setting where users have the ability (and incentive) to scan the QR image to access a webpage. They are best used to bridge offline activity with online action. 

The are best used on:

• Print: To give users an offer or further information.
• Billboards adverts (print or digital): To give a passing users the ability to discover more when you have limited space.
• Events: Displayed on entry they can give participants access to further information without the environmental cost of printing.

How to create QR codes

You can create a QR code in Track > Create links by:

1. Under Presentation, click 'Customise' to edit your default company QR code before create your link

2. Under Your last created, click 'Customise' to edit and download your QR code for that link

3. Under Your recently created links, hover over any recent link and click on the QR code symbol

Or create in Track > View links by:

1. Ticking the checkbox of a previously created link
2. Click on the ‘Actions’ button and then click ‘Create QR code’

How to save a QR code design as a template

If you regularly create QR codes, you can save QR code designs as templates so you don't have to keep adding your logo, brand colours and styles to future QR codes.

You can edit / save your template in Track > Create links by:

1. Hovering over a QR code and clicking on 'Customise'
2. Editing the logo, background, dimensions, dots, conner dots and frame to your design
3. Click the pink dropdown arrow and 'Save as new template'

How to edit and delete existing QR code designs

QR code templates are saved to workspaces. You can view, edit, delete and set the default template in Settings > Workspace > Workspace details