How to make QR codes for print with CMYK colours

QR codes can be great in print ads, as you can send users to a web page or app where they can view more info, complete an action or purchase.

We recommend using CMYK colours for physical printing, standing for Cyan, Magenta, Yellow and Key (Black). It works subtractively by layering semi-transparent inks on a white surface—like paper—to absorb varying amounts of light, mixing to recreate the full spectrum of colors.

To make sure these colours are saved, you need to download them in PDF file format. This is more modern file type than historic EPS file type you may be used to.

How to create a new QR codes for print

1. Sign in and go to Track > Create links
2. Enter the destination and parameters
3. In presentation, select "Short link" and type a memorable alias for the campaign
4. Click 'Create link' pink button
5. Under the button, hover over the QR code and click "Edit" button

6. In each section, change the colours to be CMYK

   

7. Make any design changes for your print ad
8. In the bottom-right, select the pink 'Download as PDF' dropdown button