How to create campaign links

How to create campaign links one at a time:

1. In the left-hand navigation bar, click Track>Create links

2. Select a destination for where you want the user to go to:

• Website URL - Open a URL in the browser
• App - Open an app on mobile device, app store if they don't have it, URL if on desktop
• Contact - Open a new contact which can be saved to their mobile contacts after scanning a QR code
• Event - Open a new calendar event which can be saved to their mobile calendar after scanning a QR code
• Phone - Open a new phone number which can be called and/or saved after scanning a QR code

3. Depending on the destination above, enter the URL, App, Contact details, Event details or Phone details

4. Select an option for each of the dropdown parameters

Note: If you can't find the right dropdown parameter, you can request one by selecting 'request value' at the bottom of the list. This will send an email to your admin users to ask them to approve your new value.

5. In the free text boxes, type readable text. We recommend lowercase only, replacing spaces with '_'

6. Choose the presentation of your link:

• Short link - a URL with customisable memorable domain and alias, lets you track clicks and edit links later
• Basic link - Just the destination plus your parameters, doesn't track clicks and can't be edited after its used
• QR code - Can be edited before or after you create any link above. We recommend creating short links and then creating QR codes as they are easier to scan, as they contain fewer characters.

7. Click 'Create campaign link' button to create your campaign link

If all required fields are entered correctly - a shake animation will show your new campaign link created in the 'Your recently created links' box.

Other ways to create campaign links quickly:

• Multiple (creating lots of campaign links for large campaigns)
• Clone and edit (create campaign links from existing links)
• Bulk import (importing campaign links from a spreadsheet, admin only)
• Email (replacing links in any HTML email directly with the integration or copy and paste)

After you create your links, you can:

• Copy to clipboard (by hovering over a link and clicking on the pink copy icon)
• Share via email (by selecting links and clicking the 'Share' button)
• Download to csv file (by selecting links and clicking the 'Download' button)
• Review, delete and edit all links by (by clicking on the 'View all links' text)

Note: You can review, share, delete and edit your own campaign links from the Track>View links page. Only admins can delete and edit other users’ links.

How to customise the campaign link creator:

Our default campaign links creator enables you to create campaigns links quickly using the default Google Analytics UTM parameters (Source/Medium/Campaign/Content/Term).

Administrators can learn how to setup / customise the link creator here:

How to setup your unique campaign link creator