How to create a report comparing marketing performance

Comparing marketing activity to see what's working (and what isn't) can be difficult, with multiple metrics and data siloed in different platforms.

Uplifter allows you to compare all your drive-to-web marketing activity in Report>Performance.

You can customise, filter, share and export this report to other stakeholders. 

Customisation

You can customise the report by changing the dropdowns on the first row:

• The granularity of the comparison:
  • campaigns - aggregated campaign stats
  • campaign codes - aggregated landing pages to one unique UTM/CID
  • campaign links - individual landing pages with UTMs/CIDs
• Time period (this year, last year, last month, custom date range)
• Ranked by metric (short link clickthrough's, sessions, users, bounce rate, custom GA goals)
• Time period buckets (month, week, day)

You can also customise the reports header:

• Report title - click on the title to edit and save a custom report name
• Company logo - in Settings>Account features>Company logo

Filters

By default, the report compares all the marketing links created in Uplifter. You can add filters to compare a subset of data for a certain audience.  For example to look at a single medium, like social media or compare a specific group of email campaigns. 

To apply a filter:

1. Click on 'Apply filters' button

2. Select each parameter you wish to apply a filter on

The data in your report will automatically update and show what your filtering on in the report header:

You can remove all filters by clicking on 'Reset filter' button.

Share / Download / Export

You can click on the pink 'Actions' button to export the report in you preferred format.