Alexander Holman-Butt
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Articles
Recent activity by Alexander Holman-Butt-
How to connect Uplifter to your analytics
Uplifter allows you to connect directly with Google Analytics or Adobe Analytics to import your metrics. This allows you to compare every link, campaign and source by end-to-end metric data. How to...
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How to add and remove users
We recommend adding colleagues and agency users to your account, to let everyone self-serve campaign links and reports, rather than relying on one user who can easily become a bottle neck. When a...
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How to edit parameters and dropdowns with the new edit pages
Note: Before 17th Oct 2022 admin users setup and edited parameters, rules and dropdown values in one page in Track>Edit. This page was confusing for users, so separated it into two pages to reflect...
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Can I use anchor tags or # in my landing page URL with query string parameters (utms)?
Some landing pages may contain a hashtag (#), (also known as anchor tags) at the end of the URL to navigate/auto scroll the user to particular part of the page. Example: https://website.com/page...
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Why, when and how to create QR codes
QR codes have exploded since the start of the 2020 pandemic, as the touch-free and frictionless features help streamline user journeys. They provide a useful way of connecting on and offline market...
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Why, when, and how to create short links
The internet can be a scary, complicated and often uninviting place. Research shows users can be put off clicking on long URLs with tracking ID's. Short links allow you to create beautiful, memorab...
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How to create a report comparing marketing performance
Comparing marketing activity to see what's working (and what isn't) can be difficult, with multiple metrics and data siloed in different platforms. Uplifter allows you to compare all your drive-to-...
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First-time setup - Making the most of Uplifter
At Uplifter, we want to empower you to use our tool with confidence and ease. Each time you login, you'll be taken to our 'Welcome' screen. From here, you'll see a checklist of knowledge and tasks ...
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How to delete or edit existing links
After you create campaign links in Uplifter, they are stored in the Track>View links page where you can view, delete and edit them. You may wish to delete campaign links because: You created a lin...
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How Uplifter Keeps Your Data Secure
At Uplifter, security isn’t an afterthought—it’s at the heart of everything we do. Our customers trust us with their marketing data, and we take that responsibility extremely seriously. What is Upl...