Alexander Holman-Butt
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Articles
Recent activity by Alexander Holman-Butt-
How Uplifter Keeps Your Data Secure
At Uplifter, security isn’t an afterthought—it’s at the heart of everything we do. Our customers trust us with their marketing data, and we take that responsibility extremely seriously. What is Upl...
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How to create campaign links from cloning and editing existing links
You may have existing links which need to be updated with one or two different campaign parameters. Rather than creating links from scratch, you can copy existing links and edit the parameters to m...
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Sign in in with Single Sign-On (SSO)
Single Sign-On (SSO) is a convenient and secure way to sign in to lots of different accounts using a single set of sign in details. This can save time and reduce the number of passwords you'll need...
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What does landing page validation do?
When creating campaign links, it can be easy to type an incorrect URL or link to a broken page which blocks website conversions and/or insights. To prevent wasted ad spend and broken journeys, we c...
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How to use the Uplifter API
You may want to extract or edit campaign link data to act as a translation table or to automate marketing processes. We have built an API to allow you to access all data in the Track>View links tab...
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How to add a new dropdown name/value
If your campaign link builder has dropdown input parameters, you will need to add new ones frequently. Regular users can request new dropdown values from admin users, whilst admin users can add the...
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Quick start guide - How to use campaign links?
Has someone given you a table of campaign links and asked you to use them? This guide will explain what they are, why we use them and how to apply them. What is a campaign link? It's a URL of a w...
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How to view campaign link metrics
Viewing individual campaign link metrics in analytics platforms can be difficult and time consuming. Uplifter allows you to view all your campaign link metrics next to each tracking link, allowing ...
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How to filter dropdown options based on previously selected dropdowns
On the Track>Create links page, you may want to filter dropdowns, so only valid parameter combinations can be selected. Example: If the 'Medium' dropdown value 'Paid Search' was selected, you want ...
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How to add a meta parameter
Each time you create a campaign link, you may want to store notes about that link in Uplifter. This data would be visible to yourself and teammates, but not transferred to the campaign code URL or ...