Has someone given you a table of campaign links and asked you to use them?
This guide will explain what they are, why we use them and how to apply them.
What is a campaign link?
It's a URL of a website page made up of two elements:
1. The landing page URL: Where on the web you want users to go after clicking on a digital ad, button or link.
2. The campaign code: (Starts with ?) A series of query string parameters which tells the analytics platform where the user came from.
Why do we add campaign codes to landing page URLs?
To see which pieces of marketing activity are working (engaging, buying and converting) and which pieces are not.
Poorly performing marketing activities can be stopped, whilst good performing ones can be boosted.
Why don't we just use the metrics from ad or email platforms?
Metrics from advertising platforms are all calculated differently, making it hard to compare different marketing activities. Linking all your marketing activity to onsite analytics allows us to compare between ad platforms and channels.
How to use a campaign link
In most advertising platforms, for each each campaign/ad - you will have to put in the landing page URL of where users will go after they click on the ad. Rather than putting just the landing page URL, you need to add the landing page URL with the campaign code.
In email platforms you may have button or text link going to a landing page URL. Here, you just replace that with a campaign link.
To accurately judge performance of a campaign, it's really important that you put the right campaign link on the right advertising medium/source/content.
In Uplifter we provide a table of codes which say where each campaign code should be used. If you are unsure email firstname.lastname@example.org