Google Analytics can be setup in different ways to capture, process and display data.
Our audit scans your Google Analytics setup and data collected - to look for ways to make the data more useful and accurate to your organisation.
To run your first Google Analytics audit:
1. Login to Uplifter
2. Click on 'Audit' in the left-hand navigation bar.
The audit will automatically scan your connected Google Analytics Property and View*. This may take a couple of minutes.
You will then be presented with a setup score and a series of failed tests with solutions. A score over 70% is considered good and not all tests will be relevant to all organisations.
To fix a problem highlighted in the audit:
1. In the 'To fix' list, click on test to expand it and find out why it failed.
2. Click on 'Go to GA Settings' to implement a solution yourself OR click on 'Request an expert' to get a quote for additional support from our web analytics agency Mezzo Labs.